Frase Review: The AI SEO Tool I Use to Rank Faster

When I first started looking for an AI SEO tool that could actually help me write faster and rank higher, I tried almost everything. Some were too complicated, others too expensive, and some just didn’t deliver. Then I found Frase. In this Frase review, I’ll share how I use it personally, what I like, what I don’t, and whether it’s worth it for you.

You can check it out here: Try Frase today.

Frase Review: The AI SEO Tool I Use to Rank Faster

What is Frase.io?

Frase is an AI-powered content optimization tool that helps bloggers, businesses, and solopreneurs create content that’s designed to rank on Google. Instead of guessing what keywords or topics to include, Frase analyzes the top-ranking pages and shows me exactly what I should add.

I personally use Frase to:

Research topics and competitors.
Create SEO content briefs in minutes.
Optimize my articles so they match what Google wants.
Save hours of manual keyword research.

My Experience with Frase

When I started using Frase, the first thing I noticed was how fast I could build a content outline. Normally, I would spend hours checking competitors manually, but Frase gives me everything in one dashboard.

The other feature I use daily is the Content Optimization tool. I paste my draft into Frase, and it gives me a score based on how well it matches search intent. The higher my score, the better my chances of ranking.

I’ve personally seen blog posts go from page 3 to page 1 in less than a month after optimizing with Frase.

Frase Features at a Glance

Here’s a quick breakdown of the main features:

Feature	How I Use It	Why It Matters
Content Briefs	Generate outlines for new articles.	Saves me hours of research.
Content Optimization	Improve drafts with keyword suggestions.	Helps me rank faster on Google.
AI Writing	Write or expand content.	Speeds up writing process.
SEO Research	Analyze competitors.	Understands what searchers want.

Pros and Cons of Frase

Here’s my honest take:

Pros	Cons
Saves hours of research time.	Learning curve if you’re brand new to SEO.
Great for bloggers, solopreneurs, and small businesses.	The AI writing is good, but not perfect.
Improves content ranking with real data.	Advanced plans can get pricey.
Easy to use once you learn the basics.	Some features overlap with other SEO tools.

Is Frase Worth It?

For me, yes. If you’re serious about ranking on Google without spending endless hours on research, then Frase is worth it. It’s not just another AI writer—it’s an SEO assistant that helps me structure content properly and optimize it for rankings.

If you’re a blogger, a marketer, or even a business owner, investing in a tool like Frase can save you time and bring in more traffic.

Try it here: Get started with Frase.

Final Thoughts

I don’t write reviews just for the sake of it. I use Frase.io myself, and it’s one of the few tools that I keep paying for because it delivers real results. If you want your content to rank, get read, and bring in traffic, then Frase is a tool worth having in your stack.

Another detail I’ve come to appreciate about Frase is the way it balances simplicity with power. A lot of SEO tools bury their features under layers of menus and settings, but with Frase I feel like I can find what I need quickly without feeling overwhelmed.

I also like how Frase keeps evolving. Every few months I notice updates that improve the workflow, and that gives me confidence that the tool isn’t going to become outdated any time soon. In the world of SEO, where search engines change constantly, that matters a lot to me.

When I compare Frase to traditional keyword research tools, the biggest difference is how actionable the information feels. Instead of giving me raw keyword data, Frase shows me how real content is performing and what elements I can add to compete effectively. That saves me from staring at spreadsheets and wondering what to do next.

The AI writing inside Frase is another piece that has surprised me. While I still prefer to add my personal touch, I often use it to break writer’s block or expand on points I hadn’t thought about. It doesn’t replace me as a writer, but it makes the writing process smoother and faster.

I’ve also noticed that using Frase for content briefs has improved my consistency. Before, I would sometimes forget to add important subtopics or related questions in my articles. Now, I have a clear structure every time, and that makes my content stronger and more complete.

Something else worth mentioning is how useful Frase is for updating old content. I went back to older blog posts that weren’t ranking well, optimized them with Frase’s suggestions, and within weeks I saw those pages start moving up in the search results. That alone makes the subscription worth it for me.

Another thing I appreciate is how Frase focuses on search intent. It’s not just about keywords, it’s about why people are searching in the first place. When I align my content with that intent, I get better engagement, longer time on page, and often more conversions.

While there are competitors like Surfer SEO and Clearscope, I find Frase a better balance between cost and functionality. For someone like me who isn’t running a massive agency but still wants professional-grade tools, Frase hits the sweet spot.

I also use Frase to uncover questions people are asking online. These questions often make great section headers, FAQ content, or even full blog posts on their own. It’s a simple feature, but it opens up a lot of content ideas I wouldn’t have thought of.

Another angle that stands out to me is how Frase helps reduce my reliance on multiple tools. Instead of jumping between a keyword research tool, a competitor analysis tool, and an AI writer, I can get everything in one platform. That not only saves time but also keeps my workflow more focused.

The reporting inside Frase is also useful. Being able to track my optimization score and compare it to competitors gives me a clear benchmark to aim for. It’s motivating to see a measurable way to improve an article and then watch the rankings reflect that effort.

Lastly, I feel that Frase gives me confidence as a writer. Instead of second-guessing whether I’ve covered enough ground on a topic, I can trust the data and focus on adding my personal voice. That combination of AI support and human creativity is what makes it so valuable for me.