Best AI Tools for Bloggers: Frase vs. Alternatives
Discover the best AI tools for bloggers and see why Frase stands out compared to alternatives like Jasper and Surfer SEO. Learn how I use Frase to create SEO-friendly content that ranks faster.
As a blogger, I’ve tried a lot of different tools to help me create content, but not all of them actually deliver results. Some AI tools feel more like gimmicks than real solutions. Over time, I found myself looking for something that would not just generate words, but actually help me rank higher on Google. That’s when I started using Frase, and it quickly became my main tool for research and optimization. In this post, I’ll share my experience with Frase vs. alternatives like Jasper AI and Surfer SEO so you can decide what works best for you.
You can try it here: Check out Frase.
Table of Contents
Why Bloggers Need AI Tools
When I first started blogging, I thought all I needed was consistency and creativity. While those matter, I learned quickly that SEO optimization is just as important. Without it, posts don’t rank, traffic doesn’t come, and all the hard work feels wasted. That’s where AI tools come in. They can:
- Save me hours of research
- Help me build content outlines in minutes
- Show me what keywords actually matter
- Optimize my writing for search intent
This combination of speed and data-driven strategy makes AI tools essential for anyone serious about blogging today.
My Experience with Frase
What separates Frase from other AI tools is its focus on SEO content optimization. Instead of just spitting out text, it looks at what’s ranking in Google right now and tells me what to include in my article.
For example, when I write a blog post, I can paste my draft into Frase and get a content score. The higher the score, the closer I am to what Google expects. I can see the keywords, headings, and even questions people ask so I know my post covers the topic fully.
This feature alone has helped me update old posts and bring them back to life, which has translated into more traffic and more consistent rankings.
Try it here: Start using Frase.
Frase vs. Jasper AI
While Frase focuses on optimization, Jasper AI is more about content generation. Jasper can write product descriptions, emails, or blog intros in seconds. I’ve tested Jasper, and it’s great if you want fast copywriting, but it doesn’t provide the same SEO depth as Frase.
For me, Jasper works best for idea generation or short-form content, while Frase is better when I want a post that actually ranks.
Frase vs. Surfer SEO
Surfer SEO is another strong tool in this space. It also gives optimization suggestions and helps with keyword targeting. I tried Surfer before switching to Frase. The main difference I noticed is that Frase integrates research, briefs, and writing into one platform, while Surfer often requires pairing with other tools.
Surfer might appeal to advanced SEOs, but I found Frase more streamlined and affordable for a blogger like me.
Other Alternatives Worth Considering
There are plenty of AI tools out there, but most either focus too heavily on writing or too heavily on SEO data. Some popular names include:
- Copy.ai – good for quick copywriting, not ideal for SEO.
- Writesonic – offers a balance of AI writing and templates.
- Clearscope – strong for optimization but more expensive.
These tools each have strengths, but none of them hit the balance of AI + SEO + usability that I’ve found in Frase.
Final Thoughts: Why I Stick with Frase
At the end of the day, blogging is about creating content that people actually find and read. That means ranking on search engines. Out of all the tools I’ve tried, Frase gives me the clearest path to doing that. It helps me structure my articles, improve my writing, and keep my content competitive.
If you’re serious about growing your blog, I recommend giving it a try. For me, it’s been one of the few tools that not only saves time but also delivers measurable results in traffic and rankings.
Start here: Sign up for Frase.
One of the features that stood out to me about Frase is how easy it is to update older content. I had several blog posts sitting on page two or three of Google, and after optimizing them with Frase’s suggestions, they slowly climbed into the top results. That process gave me confidence that the tool wasn’t just theory—it actually worked for me in practice.
I also like how Frase helps me understand search intent. When I first started blogging, I focused only on keywords. Now I know that Google is more interested in whether my article truly answers a user’s question. Frase breaks down what types of content rank for a topic, so I can decide if I should write a tutorial, a list post, or a guide.
The content brief feature has been a lifesaver. Instead of starting with a blank page, I begin with a clear outline of headings, subtopics, and questions people are already asking. This makes my writing more focused, and it also ensures that I don’t miss important angles that competitors are covering.
Another part I use often is the questions feature. Frase pulls real questions from search engines and forums, which I can use as section headers or in an FAQ. Adding these questions not only makes my content stronger but also gives me a chance to show up in Google’s “People Also Ask” boxes.
While Jasper AI can create text quickly, I’ve noticed that sometimes it writes content that doesn’t quite match the depth needed for SEO. With Frase, I feel like I get both the data-driven side and the creative help, which saves me from rewriting large sections of text later.
In terms of workflow, Frase helps me cut down the time I spend researching. Before, I might spend two hours looking at competitors, scanning their articles, and taking notes. Now I get the same insights in minutes, which frees up more time for actual writing.
I also appreciate that Frase integrates with Google Search Console. By connecting it, I can see what keywords my content is already ranking for and where I should make adjustments. This kind of feedback loop is something I didn’t realize I needed until I started using it regularly.
When it comes to cost, I find Frase fairly priced compared to other alternatives. Tools like Clearscope and Surfer SEO are excellent, but they often come at a higher monthly fee. As someone who runs my own blog, affordability matters, and Frase gives me professional features without stretching my budget too thin.
I’ve also tested how Frase works for different types of content. For example, I used it on a product review, a how-to article, and a long-form guide. In every case, the optimization score pushed me to add sections I wouldn’t have thought of on my own, which made each post more complete.
Another hidden benefit is how Frase helps with writer’s block. Sometimes I sit down to write and don’t know where to start. With an AI-generated outline and topic suggestions, the pressure of starting from scratch disappears, and I can focus on writing naturally in my own style.
From my perspective, one of the strongest advantages of Frase is that it feels like a partner rather than a replacement. I don’t want AI to write everything for me—I want it to guide me. Frase strikes that balance, letting me keep my unique voice while ensuring my posts are optimized.
Overall, the time I save with Frase goes back into creating more content. More content means more opportunities to rank, and more rankings mean more readers finding my blog. That cycle has made a real difference in the growth of my site, and it’s why I continue using Frase over the alternatives.